Brand owners and operators focused on growth are often concerned about loyalty program effectiveness. They’ve seen the clear benefits of successful programs but are also aware of horror stories. Some programs fail to engage customers or result in lots of points earned without driving repeat purchases. For those who fail, the issue isn’t with the […]
Should Your Loyalty Program Offer Transactional or Experiential Rewards?
Have you ever thought about the best way to reward your customers for their loyalty? While you could stick to traditional methods such as giving 10% back on all purchases, you could also offer unique and exciting experiences of access to an exclusive event. Let’s start by defining each of these rewarding methods before diving […]
